Ready to bury your competition? Contact Adreka's web analytics and research team today!

A business that conducts any online marketing wastes over 80% of their dollars due to lack of lead conversion analysis or more commonly know as web analytics!

Web analytics is the study of the behavior of website visitors. In a commercial context, web analytics especially refers to the use of data collected from a web site to determine which aspects of the website work towards the business objectives; for example, which website pages encourage people to make a purchase.

Though many companies employ some for of web based analytical tracking, less than 10% leverage their web analytics to make any changes to their site content, marketing spend, or business goals. This lack of action defeats the implementation web analytics in the first place. Proper web analytics implementation, interpretation, and action can produce dramatic results. Thereby increasing the effectiveness of a media potentially by 100%.

Web analytical data collection consists of web traffic reports, e-mail response rates, direct mail campaign data, sales and lead information, and user performance data. The web analytical data is then later compared against key performance indicators, and used to improve a website or marketing campaign's audience response.

Adreka Advertising provides web analytics patent developed in house analytical software and services. Adreka Advertising has several main technological approaches to collecting web analytics data. The web analytics methods include log file analysis and Javascript.

Ready to bury your competition? Contact Adreka's web analytics and research team today!